The thinking behind the visuals—and the people, ideas, and decisions that give the work a purpose.
ABSA
Campaigns & community
Creative Director
900K+views in 3 months
2.5xcross-organization engagement
Making people stop scrolling—and show up.
ABSA had a lot going on, and I got to help make it look that way. I created the posts, newsletters, and event graphics that brought each part of the organization to life.
Explore the project
The starting point
I worked with seven branches and 35+ directors, so the creative work was always changing. A kickoff meeting needed a different feel from another event, but everything still had to feel like it came from the same organization.
How I approached it
That balance shows up in the kickoff graphic below. The magazine-style layers give it some personality, while the date, time, and location are easy to spot. There's room to have fun with a design, as long as people can still figure out what it's inviting them to do.
What came from it
Across ABSA's publicity work, we reached 900K+ views in three months and 2.5x cross-organization engagement by the end of the semester. The kickoff graphic is one example from that wider body of work.
Skills in practice
Campaign design
Visual storytelling
Cross-team collaboration
Newsletter design
A magazine-inspired invitation to ABSA's kickoff general meeting.
LifeWorks
Mission-led communication
Marketing & Communications Intern
23local micro-influencers sourced
60%increase in interactions
Making important conversations feel approachable.
At LifeWorks, I helped bring mental-health content to a younger audience. The creative challenge was finding a voice that felt approachable while treating the topic with care.
Explore the project
The starting point
LifeWorks was building a stronger digital presence, and I worked across social content, research documents, and donor-facing materials. Each piece needed to fit the same brand, even when it was speaking to a different audience.
How I approached it
I created mental-health posts, gave research and statistics a clearer visual format, and designed document covers. I also tracked weekly analytics and researched 23 local micro-influencers. From there, I put together outreach messages, collaboration ideas, and a guide the team could use to start those conversations. It connected the creative work with the practical steps needed to get it out into the community.
What came from it
Interactions increased by 60% during this work. I also left the team with 23 potential local collaborators and materials to support outreach.
Skills in practice
Brand stewardship
Influencer research
Outreach writing
Meta Business Suite
Performance reporting
Organization identity, shown for context.
PathwayIQ
Research & launch strategy
Content Marketing Intern
100+search terms researched
30+content assets
Figuring out what people need before hitting post.
For PathwayIQ, the work started before the launch. I helped turn research about healthcare careers into content for people trying to figure out their next step.
Explore the project
The starting point
The startup helps early- and mid-career healthcare professionals explore opportunities and career changes. That gave the content a pretty practical job: connect what the product offers to the questions people already have.
How I approached it
I researched search terms, compared other startups, and brought ideas into weekly meetings with the founder. Working with healthcare administrators and UGC creators also brought different perspectives into the launch plan. The useful connection was between the research and the creative: what does this audience care about, and how can a carousel or short video make that easier to understand?
What came from it
That preparation included 100+ researched search terms and 30+ content assets, giving the team material to work with ahead of launch.
Skills in practice
Audience research
Competitive analysis
Go-to-market planning
Content strategy
ASOBU
Product storytelling
Social Media Content Creator
120+content concepts
20K+views
Finding a bottle's place in someone's feed.
A water bottle can show up in a lot of ways on TikTok. For ASOBU's Bestie Bottle line, I explored skits, everyday moments, talking videos, and more direct product content.
Explore the project
The starting point
I worked with the vice president, social media lead, and content manager to support the new line. That meant taking a trend or an idea and finding the version that fit both the product and the audience.
How I approached it
I developed 120+ concepts from TikTok and Instagram trends and produced 10+ short-form videos a week. With that much content moving, feedback became part of the process. I adjusted pacing, tone, and messaging with the team, trying different formats while keeping the product placement natural to the scene.
What came from it
The content brought in 20K+ views. Behind it was a much larger bank of 120+ ideas to explore, adapt, and build on.
Skills in practice
Trend analysis
Product placement
Short-form video
Filming & editing
Creative iteration
KJM Thrifts
Brand building & commerce
Founder
150+sales
2K+total followers
Turning my love of clothes into my own thing.
KJM Thrifts brought together a few things I love: vintage clothes, reworked denim, and getting to build something of my own. It also gave me a very hands-on introduction to marketing.
Explore the project
The starting point
I built the business on eBay, Depop, and Grailed, selling vintage pieces and custom reworked jeans. Selling online and at Guad Vintage Market meant looking after both the brand and the customer experience.
How I approached it
The creative and business sides were tied together. A listing needed to show the piece well, and a customer conversation needed to help someone feel comfortable buying it. Taking KJM to an in-person market added another layer: the brand had to work face to face, too.
What came from it
KJM grew to 150+ sales and 2K+ total followers across its platforms. One day at Guad Vintage Market brought in more than $1K in sales.
Skills in practice
Entrepreneurship
eCommerce
Brand building
Customer service
In-person selling
KJM Thrifts + Denim brand identity.
Canfield BHP
Recruitment & student connection
Marketing Assistant
Helping students see themselves at Canfield BHP.
As a student, I know how much easier it is to connect with a program when you can picture yourself there. I bring that student perspective to the content I create for Canfield BHP.
Explore the project
The starting point
I work with the marketing lead on recruiting content, welcome-week posts, and student outreach. The balance is keeping the program's professional image while making the content feel like it's actually talking to students.
How I approached it
The orange pinned-post series puts the questions a prospective student might have in one place: how to apply, what a day looks like, and who to ask for help. The Leadership Kickoff graphic has a different job. It brings the event details together with photos of students having fun, so the invitation feels more personal. Across both, the design helps the information feel connected to real student life.
What came from it
Alongside the visuals, I research content ideas and help coordinate student outreach for recruiting resources and study-abroad promotion. It's work that brings the practical details and the people behind the program into the same story.
Skills in practice
Recruitment marketing
Audience perspective
Brand consistency
Social content design
Student outreach
Application guidance, day-in-the-life content, and recruiting contacts in a coordinated pinned-post series.Leadership Kickoff: registration details, student photography, and an invitation to join the community.
SPARK Magazine TX
Editorial & campaign storytelling
Social Media Strategist
250Kviews maintained with the team
23K+accounts reached with the team
Giving a good story a visual point of view.
SPARK lets me bring together storytelling, fashion, and design. I help create content that feels connected from the idea and the shoot to the final post.
Explore the project
The starting point
I work with a four-member Instagram and Spotify content team on weekly content and larger campaigns. There's a mix of keeping things moving and taking the time to give each story its own look.
How I approached it
For a Black History Month campaign, I helped identify, interview, and feature three members, then directed styling and lighting for the photoshoot. Those choices help a set of individual images feel like one story. The separate editorial layouts below show another side of that thinking: using type, texture, and composition to give the photos a rhythm across the page.
What came from it
Our team's ongoing content work reached and maintained 250K views and reached 23K+ accounts. Those figures reflect the wider team's content, alongside projects like the campaign and editorial work described here.
Skills in practice
Campaign development
Interviewing
Photoshoot direction
Editorial layout
Content collaboration
SPARK merchandise layout: layered photography, halftone textures, and bold typography.Blue Fish: a photographic story carried across a two-page composition.
Tower & Bridge
Local audience strategy
Public Relations Manager · Tiny Grocer client team
Helping a local spot connect with students.
Through Tower & Bridge, I work with a client team on marketing for Tiny Grocer. We're thinking about what would get students interested—and give them a reason to come back.
Explore the project
The starting point
As Public Relations Manager, I help develop a plan around younger audiences, events, and repeat visits. Working with a real client means connecting our ideas to what the business is trying to do.
How I approached it
I meet with the client and team, help shape our direction, and pitch the strategy to local professionals, our executive board, and the client. Our approach includes influencer marketing, local news-calendar outreach, and email marketing. Each channel has a different role in helping people discover the business and stay connected to it.
What came from it
The work is ongoing. Right now, the focus is turning our audience thinking into a practical plan for student engagement and event promotion.
